Dr Gabriela Czarnek’s, a researcher at the Institute of Psychology and a member of our Centre, article has just been published in Nature – one of the most prestigious scientific journals in the world!
In the paper “Persuading Voters using Human-AI Dialogues”, an international research team – including Dr Czarnek – shows that even a short conversation with an AI chatbot can shift voters’ preferences, and does so more effectively than traditional political advertising.
The study included approximately six thousand participants from the United States, Canada, and Poland. In its messages, the AI referred to factual information and relied less frequently on other persuasion techniques. However, not all of the information provided by the AI was accurate. In every country studied, AI models advocating for right-wing candidates more often presented false claims than models promoting centrist candidates.
The article is an important contribution to the discussion about the impact of AI on elections and the consequences this may have for democracy.
Link and citation:
Lin, H., Czarnek, G., Lewis, B., White, J, P., Berinsky, A, J., Costello, A., Pennycook, G., Rand, G, D. (2025). Persuading voters using human–artificial intelligence dialogues. Nature. https://doi.org/10.1038/s41586-025-09771-9
Congratulations!
